On a late August afternoon in Bangkok, Herman Miller launched an all-new remastered version of its iconic Aeron chair.
The August 24 launch event saw Herman Miller, alongside Thailand dealer and partner, Chanintr Living, playing host to a special ergonomic seating workshop. Held in the retail store, Craft by Chanintr Living in Siam Paragon, the event was more than just the launch of a great new chair, and saw a host of speakers delving into the why of ergonomic design.
Hosted by local Thai celebrity presenter June Sawitri, and workshop speaker and Herman Miller Asia Pacific Category Manager for Seating and Collection Maria Andreu, the afternoon presented the ergonomic benefits of Herman Miller’s task chairs and why it was time to remaster an icon for the Thai market.
From the ergonomics of seating to the working habits of the contemporary office worker, Maria shares a range of in-depth insights on body health and the design concepts behind Herman Miller’s most iconic chair and its functionality to the lucky invited guests from the A&D community, as well as media and clients.
An interesting fact that Maria shone light on was that Herman Miller’s classic Aeron chair was, in fact, not originally designed for office use, but for the home. Specifically, the chair was designed with the elderly or less mobile in mind when the first prototype was developed. Taking some seven years to develop, the chair was finally launched in 1994, and soon saw an uptake in the office sector. Being the first chair in the market that featured the suspension seating it is known for, its little surprise that’s its been a market leader for 23 years, before now being re-engineered over three years and relaunched as a new icon – the Remastered Aeron.
Following Maria’s ergonomic sessions and history explanation, invited guests explored and experienced the Remastered Aeron in person. Before the afternoon was over though, one lucky winner walked away with their very own Remastered Aeron!